Discover the Kids Line- AVAILABLE
Discover the Kids Line - AVAILABLE
More
About Me
About Me
I am Hemerson Santos, also known as ‘Master of Curls.’ I am the creator of an innovative method that has gained over 4 million followers on social media. My journey in the beauty and curly hair world is marked by challenges, achievements, and, above all, the desire to transform lives through my work.
My story began simply, but with a lot of determination. My brand was born in my grandmother’s kitchen, where, driven by curiosity and passion, I developed my first products. Each formula I created there reflects my own journey, coming from the favela, facing challenges, and turning difficulties into achievements.
Growth and Success
One of my greatest prides is having helped over 1,000 students take their first steps in the beauty profession and start their own businesses. Through my mentorship, many of these women have today achieved a better life, feeling fulfilled and happy in their new careers. Seeing these transformations up close motivates me to keep sharing my knowledge.
Training New Professionals
Over time, I learned to take advantage of the best opportunities the digital world had to offer. Through social media, I was able to expand my reach, connecting with millions of people and presenting my product line. The success was so great that I reached seven-figure revenues, and today I travel all over Brazil to share my story and my products.
My Mission
The mission of my brand goes beyond offering beauty products. Each item we develop carries a story of overcoming and connection. I want to be a reference for women who, like me, have faced challenges and fought for their achievements. I believe that beauty is a powerful tool for empowerment, and my goal is to make every person who uses our products feel confident, powerful, and ready to celebrate every victory in life.
